Should your website have pop-ups?

We’ve arrived at Step #6 (as defined in my free report): Choose your Call to Action. When it comes to CTAs, the goal is simplicity. Here’s why… Have you ever met someone who said, “Let’s hang out”—and then they proceeded to give you 15 options of what you could do together? Get coffee. Go for […]

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How blogs and newsletters are like cookie monster

Lots of my clients don’t include a blog and newsletter in the first phase of their new website. Sometimes it’s just too much to worry about. Between understanding their differences, creating content, finding images and posting everything, it’s just not something everybody is ready to (or needs to) do right away. And that’s totally okay! […]

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[Video] 6 More Excellent Examples of LinkedIn Profiles of Agency Owners

Should your LinkedIn profile be about you or your agency? And what if you do more than one thing — how do you express that on LinkedIn? Those are just a few of the questions I answer in Marketing Blueprint #3: Excellent Examples of LinkedIn Profiles of Agency Owners.  (See examples of designers and copywriter/content strategists if you missed […]

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Revolve Podcast #5: with Meena & Zarla

For this final installment of my special Revolve Conference Podcast series, I welcome Meena Kothandaraman and Zarla Ludin of twig+fish to talk about their workshop, Designing (N)credible Research Studies at The Revolve Conference, a gathering of design, business and marketing professionals to be next week! (Oct. 26-28, 2016 in Charleston SC.) Listen to our conversation here… More links More about Meena […]

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Revolve Podcast #4: with Aaron Irizarry of Nasdaq

For this 4th episode in my special Revolve Conference series, I welcome Aaron Irizarry, co-author of “Discussing Design” and Director of User Experience at Nasdaq, to the MarketingMentorPodcast.com, At Revolve, Aaron’s topic is Hold Fast: Managing Design Teams When Projects Go Sideways. Listen to the interview here and on iTunes. More links More about managing design teams Discussing Design: Improving […]

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