3 Step Recipe for Growth of a Creative Business

I’m working more and more with clients on developing their positioning and the content to support it (blog posts, white papers, speaking topics and more). So I am so pleased to introduce Maria Guerriero of Portland, Oregon-based, Germinate Creative. Here’s her positioning statement, followed by an excerpt from one of her recent blog posts which I […]

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Summer Listening: 5 Podcasts for Creatives

In Case You Missed These Podcasts While many podcasters may be pulling from their archives for summer listening, I’ve been interviewing people non stop, both for the HOW Design Live podcast episode and the Marketing Mentor Podcast. Here are a few of the latest: HOWLive Episode #38: Matthew Manos on Designing the Future HOWLive Episode #37: Dora Drimalas […]

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Revolve Podcast #2: Qualifying Your Prospects w/ Ahava Leibtag

For this 2nd episode in my special Revolve Conference series on the MarketingMentorPodcast.com, I welcome Ahava Leibtag, owner of Aha Media Group, a content strategy firm based in the DC area. Ahava and I talked about the evolution of content strategy, especially in the healthcare industry, and whether there’s a difference between the value of sales copy vs. content — you may be […]

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[Podcast HOWLive Ep. 35] What it Takes to Negotiate with Confidence

I recently figured out why so many creative professionals don’t have contracts with their clients and other collaborators. Because they avoid “the contract conversation” (a.k.a. negotiating)! No negotiation, no contract! This realization came out of my latest podcast with veteran creative professional and construction time-lapse filmmaker, Michael e. Stern. That day, he happened to be right in the middle […]

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Getting referrals? Don’t do this…

Lately I’ve been getting some great clients via referral. In the past few months, 5 new clients (qualified with budgets!) came my way via 5 different connections. Sounds awesome, right? While this is awesome, it’s also terrifying. And Ilise’s rant about word of mouth hit the nail directly on the head. Every time someone gets referred to me, […]

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“Your Self Promotion is Not About You” — What This Really Means

I know it sounds like a contradiction, but trust me when I say that effective marketing isn’t about you. It’s about them — your ideal clients. Here’s what I mean (complete with links to one of my favorite recent client sites, to demonstrate exactly what I’m talking about): On your homepage, speak directly to them in their […]

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[Podcast] #295 Value-Based Bartering with Michael e. Stern

Here’s #7 in a series of chatty (but meaty) conversations between me and time lapse filmmaker, Michael e. Stern of BuildaBetterPhotograph.com. In this episode, Stern updates us on the big entertainment company he’s been pursuing to secure the biggest project of his career, how close he came to giving up and why he kept going. Then we got […]

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