Jason Fried: HOWDesignLive@SCAD Lecture Series 2016

I am thrilled to be in Savannah moderating a very exciting new series called the HOWDesignLive@SCAD Lecture Series, in conjunction with HOW Design Live‘s Executive Education Sponsor, the Savannah College of Art & Design and their Graphic Design Department. Through this innovative partnership, we are hosting live interviews with past and future HOWLive speakers. The thread running through the […]

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2016 HOW Design Live: Final Early Bird April 1st

“Went to HOW Design Live, and I’m on fire!” — 2015 attendee Ready to ignite your creative business? Want to feel the air of inspiration for yourself? Come, experience, network, learn and be inspired at this year’s HOW Design Live (in Atlanta, May 19-23, 2016). HOW Design Live 2016 offers the creative inspiration to refuel your passion for […]

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The “Magic” of Content Marketing – QTMM 1/27/15

Do you realize that when you create content – email newsletters, blog posts, articles, podcasts, video “shows” and more – you are literally cultivating relationships with people? And if those are the right people – meaning, “your people” – then those relationships have the potential to develop into strong working relationships built on trust – […]

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[Podcast] Listen if your 2016 Marketing Plan is not in place yet

I was recently a guest on Mike Kim’s excellent Brand You podcast in which he played “devil’s advocate” as we unpacked the four stages of my new 30 Minutes a Day Marketing Plan. Needless to say, it was a lot of fun! Read on for the highlights and if you haven’t gotten your 2016 marketing plan in place […]

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2015 by the numbers

Hi, I’m Deidre. In my posts, I talk about my voyage down the road of self-employment as a web copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide). I’m especially proud of myself this year. I reached a milestone that when I started out, seemed unreachable. […]

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30% Off All CreativeLive Courses thru Dec. 31st

Ring in the new year with new skill sets! Now through December 31st, you’ll be able to enjoy 30% off site-wide at CreativeLive! This is the perfect opportunity for you to take classes on things that interest you, whether it’s calligraphy, photography, business, art, design, or music!  That includes my course. Command the Fees You […]

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The Art of Emotional Pricing

I’m considered one of the more practical coaches for creative professionals. However, there is a place for what is sometimes referred to as “emotional pricing” as one component of the pricing process. In his new book, Motivation for Creative People, Mark McGuiness, a poet and a coach for creative professionals, proposes that you already know how much you should […]

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