Prices on your web site? – QTMM

I get this question all the time. So here’s my answer (adapted from the Tricky Pricing Scenarios and Common Questions section of my new program, AWAI’s Simplest Guide to Copy Projects). Should you put prices on your website? It depends (of course!). Yes, when you don’t want to have “the conversation” because… You need to weed out bad prospects who waste your time. Or […]

Continue reading


How to figure out what to charge

In the latest podcast, Ilise Benun of Marketing-Mentor.com chats with Steve Maurer, a copywriter in the vertical B2B Industrial Manufacturing niche, about the changes he’s making to his business, based on Ilise’s new program, AWAI’s Simplest Guide to Pricing Copy Projects. Based on what he learned, Steve took the initiative to create worksheets to figure out […]

Continue reading


Watch this Weekend to Take Charge of Your Bottom Line Next Week

If you’re wondering why your clients won’t pay you what you’re worth, watch May 13-14 when I talk dollars and sense in my online course: Command the Fees You Deserve for CreativeLive.com. The course will be streaming LIVE and you can watch for FREE from 9:00 am – 9:00 pm Pacific Time this Friday and Saturday. […]

Continue reading


This is National Small Business Week: May 1-7, 2016 (in the US)

Each year since 1963, the U.S. Small Business Administration (SBA), puts the spotlight on small businesses to highlight the impact of outstanding entrepreneurs, small business owners, and others from across the nation through National Small Business Week That time is now: May 1-7.  And this year’s theme is “Dream Big, Start Small.” (Use #DreamSmallBiz) According to […]

Continue reading


Anatomy Of A Great Marketing Offer

You may have noticed that when there’s a sale in the Marketing Mentor Shop, the offer is always time-sensitive because deadlines tend to move people to action. What’s your offer to prospects? What’s the message that will make your prospect take action? Do you know? This guest post, from Brad Shorr, of Straight North, provides […]

Continue reading