Getting referrals? Don’t do this…

Lately I’ve been getting some great clients via referral. In the past few months, 5 new clients (qualified with budgets!) came my way via 5 different connections. Sounds awesome, right? While this is awesome, it’s also terrifying. And Ilise’s rant about word of mouth hit the nail directly on the head. Every time someone gets referred to me, […]

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“Your Self Promotion is Not About You” — What This Really Means

I know it sounds like a contradiction, but trust me when I say that effective marketing isn’t about you. It’s about them — your ideal clients. Here’s what I mean (complete with links to one of my favorite recent client sites, to demonstrate exactly what I’m talking about): On your homepage, speak directly to them in their […]

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[Podcast] #295 Value-Based Bartering with Michael e. Stern

Here’s #7 in a series of chatty (but meaty) conversations between me and time lapse filmmaker, Michael e. Stern of BuildaBetterPhotograph.com. In this episode, Stern updates us on the big entertainment company he’s been pursuing to secure the biggest project of his career, how close he came to giving up and why he kept going. Then we got […]

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Podcast Week: #2 Digital Marketing w/ Rivers Pearce

Here’s #2 for Podcast Week — and something new: the first installment of the “Revolve Conference Speaker Podcast Series.” In this episode, I interview Rivers Pearce, Director of Marketing at Boomtown, who will be speaking on Marketing Technology for Agencies & Small Business at The Revolve Conference, a gathering of design, business and marketing professionals to be held Oct. 27-28, […]

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How not to stalk your best prospects

I just gave a brand new presentation for Digital Olympus, a free online event. (You can download the PPT at Gettalk.at/Stalking and/or watch the video here and all of the Digital Olympus videos here. My talk was called How Not To Stalk Your Prospects and Still Get the Project: What to Say When Walking the Fine Line of Follow-up When […]

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Using LinkedIn Pulse as Your Blog — Content Marketing Examples

I wrote last month about “finding your people” and to do that, you have to go where they go, to be where they are. Online that’s likely to be on LinkedIn, essentially the go-to business search engine, making it one of the best places to be seen by your ideal clients. It’s actually better than your own blog […]

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