This is National Small Business Week: May 1-7, 2016 (in the US)

Each year since 1963, the U.S. Small Business Administration (SBA), puts the spotlight on small businesses to highlight the impact of outstanding entrepreneurs, small business owners, and others from across the nation through National Small Business Week That time is now: May 1-7.  And this year’s theme is “Dream Big, Start Small.” (Use #DreamSmallBiz) According to […]

Continue reading


Anatomy Of A Great Marketing Offer

You may have noticed that when there’s a sale in the Marketing Mentor Shop, the offer is always time-sensitive because deadlines tend to move people to action. What’s your offer to prospects? What’s the message that will make your prospect take action? Do you know? This guest post, from Brad Shorr, of Straight North, provides […]

Continue reading


What does an actual pricing negotiation sound like?

Most people have never heard one! And the fear of this particular unknown seems to stop creatives from talking money in real time, comfortably (and profitably). That’s why I’m so excited about AWAI’s Simplest Guide to Pricing Copy Projects. In this program, I’ve tried to simplify the most challenging aspect of being self-employed—pricing—to its essence … and […]

Continue reading


First quarter is over…but these trends are here to stay.

It’s the beginning of second quarter. Have you been marketing? If so, have you really taken time to consider not only the present, but the future of your marketing? Now is a great milestone to regroup, refocus, and start again if necessary. In this post, Alex Tachalova reached out to 30 marketing gurus and included […]

Continue reading


Are you prepared in case of disaster?

I know. Nobody likes thinking about disasters. But I say it’s better to be prepared; it helps me sleep at night! When it comes to preventing WordPress disasters, I just got some great tips from iTheme’s WordPress Disaster Week that I’ll be implementing right away. Here’s the first one: Create a hit-by-a-bus folder. If you […]

Continue reading


Ready to officially start your freelance biz? 

If you’ve been meaning to finally start your business, but haven’t yet…here is the boost you need. CreativeLive just released a free ebook, The Freelancer’s Roadmap: A step-by-step guide to building a successful freelance business in 30 days. Here is what’s included: 15 Essential Elements of a High Quality Creative Portfolio How to Build a […]

Continue reading


You’ll never please everyone

I’m excited to be speaking among excellent company at the Maker Mentors Build a Better Business Conference (Online & Everywhere – April 20 & 21, 2016). Have you signed up yet? Recently, the team at Maker Mentors asked me (and my fellow speakers) to share a piece of wisdom for anyone starting their own creative […]

Continue reading


How one writer landed a $10K project from an ideal client

In my recent podcast with writer, Lori Ferguson, she shared the details of how she pursued her ideal clients and landed a $10K+ project—and how it all started 18 months ago with a warm email message. This prospect didn’t need her at the time but invited Lori to keep in touch—and that she did. 18 […]

Continue reading