The 30 Minutes a Day Marketing Plan for Creative Professionals
You know that taking control over your business will free up your life. You know better clients are out there.
You know that haphazard marketing isn’t worth doing (or leads to feast or famine, at best), and you want 2016 to be the year you take it to the next level.
You know you need to be marketing regularly. You just need a little help—a kickstart, a nudge, a prompt.
That's exactly what you get with this 250 page plan.
If you are "time-challenged," this marketing plan is especially for you.
I know you rarely have big blocks of time to devote to marketing.
This plan is designed so you can get a little something done & make a little bit of progress—every day—without having to wait for an entire afternoon to open up.
I know your workload ebbs and flows and you canʼt focus on marketing for days at a time.
Thatʼs why itʼs designed so you can dip in and out, depending on how much is on your plate on any given day and where you are in your growth process.
I know that things are constantly changing and you may find yourself needing to cultivate relationships one day and write a blog post the next.
Thatʼs why this plan is designed to be really flexible. Each day, you ask yourself: "What do I need to be doing today: choosing, connecting, cultivating or credibilitating?"
You find where you are in the process and which stage youʼre in, and you do the tasks for that stage. Day after day (if that works for you) or stay on one task for 30 minutes a day until itʼs done.
You can use this plan flexibly.
You can start at the beginning and work your way through it. Some tasks will take you one day, others will take you a week. I canʼt control that, but you can.
I know that things happen and you wonʼt spend 30 minutes every day.
But whatʼs important is that you commit—and recommit—to trying.
Over the years Iʼve noticed that itʼs not by perfectly following a plan word for word that gets the results, but rather by moving toward your goals each day, cumulatively, almost without your awareness. Try it and see what happens!
Here's what comes with the plan:
Watch a short video to see the plan overview.
Part One: The Assignments
150 pages + 8 videos. Everything is designed for easy viewing.
How it works: Throughout the book, you choose which stage you're at, and complete the five actions associated with it.
No matter where you're at in your business, this plan will walk you through plenty of examples to show how to best market your services—in just 30 minutes a day!
Part Two: The Marketing Podcasts
An additional 100+ pages of podcasts with transcripts.
These interviews are with experts & creative professionals practicing what I preach, and include the following topics:
- Positioning: 4 Steps to Content Marketing
- Positioning: Using Your Content to Become an Authority
- Outreach: The Art of the Phone
- Pricing: How to Land the Right Price Every Time
- Pricing: What Makes a Proposal Great?
- Pricing: Package, Tiered & Value-Based Pricing
- And more!
Part Three: Package Pricing Proposal Samples
You'll see exactly how other creatives package and price their projects. You get three sample proposals from:
- Laurie Millotte
- Karen McElmoyle
- Susan Strandberg
All of these sample proposals have "package pricing" offers which you can use as models for your own. No need to start from scratch.
What's Different about the 2016 Marketing Plan?
A customer asked,
Last year I bought your 2015 Marketing Plan + eCalendar, although I didn’t really use it. How is the new 30 Minutes/Day Marketing Plan for 2016 different, and do I need it?
If you bought last year's plan, the first thing you’ll notice is that there is much more to it. This year's plan is 250 pages!
Here’s what else is different:
Example assignment: Research one market to find events, directories and online resources. Research one market at a time. A viable market will provide access to many of these resources:
- Where they go: Events to attend
- List of prospects: Directories of companies and/or people
- Where they gather online: LinkedIn groups
- What they read: Publications in which you can establish credibility when youʼre ready
Who's behind this marketing plan?
Ilise Benun, Business Expert for Creative Professionals
Ilise Benun is the founder of Marketing-Mentor.com and the Program Partner of HOW Design Live’s Creative Entrepreneur program. She is also the author of seven books, a national speaker & a business coach specializing in creative professionals who want better clients with bigger budgets.
Every professional interaction I've had with Ilise over nearly 20 years of collaborating with her has yielded great ideas, terrific advice and wonderful creative energy.
Ilise has a deep wealth of expertise in marketing and self-promotion, and she's generous in sharing her knowledge with creative solopreneurs. She's a great writer and speaker who understands both her subject and her audience. She's a tremendous resource for those of us who are working solo in any creative field.
Independent Journalist, Content Developer, Editor & Cookbook Author, Focused on Food, Wellness & Creativity
Ilise is a powerhouse of deep expertise for designers looking for guidance on how to take their business to the next level. I first learned of Ilise's services when she spoke at an AIGA NY event many years ago. Since then I've continually sought her advice via her podcasts, blog posts, in-depth Marketing Mentor bundles, and a consultation.
She practices what she preaches. Her target audience is designers and it shows in the extensive, timely advice offered in her published materials. I highly recommend her Marketing Mentor bundles as they have all addressed business situations that I've run up against as a designer, and having these resources is truly like having a personal mentor.
Web Designer, Graphic Designer & Branding Consultant
Working with Ilise has been a pleasure. She has been smart, intuitive, creative and inspiring while gently pushing me towards getting the business side of my business back on track. Her tailored approach, out-of-the-box thinking and years of experience have shown me that i can mold my business into the dream that i imagined it could be...all done with a sense of humor, too. I highly recommend this consumate professional...she knows what she is doing...and with her help and guidance you will too!
—Elliot Joel Stern,
Creative Business Professional
More About Ilise
During her 25+ years in business, Ilise Benun has developed & delivered immense amounts of programming for creative professionals, most notably as:
- Co-founder & host of the Creative Entrepreneurship program of HOW Design Live, and
- Via her popular online course for CreativeLive.com, Command the Fees You Deserve
Ilise's books include:
- The Creative Professional’s Guide to Money
- The Designer’s Guide to Marketing and Pricing
- Stop Pushing Me Around: A Workplace Guide for the Timid, Shy & Less Assertive
- The Art of Self Promotion
- Self-Promotion Online
- Designing Web Sites:// for Every Audience
She also co-authored Public Relations for Dummies, 2nd Edition (Wiley) with Eric Yaverbaum and Bob Bly, and her work has been featured in national publications, including:
- HOW Magazine
- Inc. Magazine
- Crains New York Business
- The New York Times
- The Washington Post
- The Denver Post
- and more!
Are you ready to buy the 2016 Marketing Plan?
By using this plan, you will:
- Start 2016 with a bang!
- Break your marketing tasks down into manageable chunks you can do every day
- Remove the fear of not knowing what to do next
- Start finding new, better clients that are more aligned with your goals
- Connect with customers and peers that share your passion!
And you'll instantly receive:
- The full 2016 Marketing Plan (152 page PDF)
- 8 streamable marketing how-to videos
- The bonus podcast interviews (92 page PDF)
- The pricing interviews & proposals (20 page PDF)
The plan comes with a no risk, 30 day money back guarantee