Half-year recap: Goals, Money & Sanity

Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).

I’m wearing flip-flops and eating berries—it’s summer! And that means 2011 is nearly half over. I laid out my simple, visible, starburst marketing plan in January, and now it’s time to see how on-track I’ve stayed. Let’s take a look:

Hit the magic number: I significantly increased my money goals for 2011, and I’ve almost done it. I’m around $2000 short of where I really wanted to be, but I’ve still made major progress since last year. In the next 6 months, I’m going to work to surpass it!

Build 5 new relationships in 2011: I’ve achieved this already! Through my newsletter, marketing efforts, outreach and word-of-mouth, I’ve already met and worked with 6 new designers who needed a copywriting partner. I’m so happy and grateful for the new relationships with these talented people.   

Meet 2+ prospects per week: I’m averaging one per week. Moving forward, I’ll try harder.

Track my time: Much better, but still not perfect. Why are good habits so much harder to pick up than bad ones?

Send un-newsletter every month: I missed one month, but 5 out of 6 isn’t bad. In 2010, I only managed 6 in total! If you’d like to see my 2011 newsletters, here they are:

Another important trail marker is sanity. Since my nutty breakdown in February, I’ve been a lot calmer. I’ve been better at putting things into perspective, not beating myself up so much, and taking the pressure off a little. Ultimately, I’m having a much better year than last year, and I’m not a lunatic. Win-win.  

Where do you stand with your goals, money and sanity as 2nd quarter comes to a close? What did you learn?

What are you doing to do more/less of going forward?

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2 thoughts on “Half-year recap: Goals, Money & Sanity

  1. So I am a small creative business owner – 7 employees. One of the things that drives me, admittedly, bonkers is when someone says they’ll try harder. I get that that is a great intent — but it is easy enough to say when something doesnt go as well as you had hoped.
    So I ask you (and of course we have no relationship other than I read this blog :) )– what are you going to do (not try, but do) differently to meet 2+ prospects per week?
    Again, I ask in great intention since I’ve enjoyed watching your process and growth from afar.

  2. Hi Kate,
    Thanks for the comment. Good point. “Trying harder” won’t get anything done without a plan of action. I’m going to reach out to more people and introduce myself, via phone and email, and keep myself accountable by tracking my efforts. I want my outreach to be genuine, and I’ve taken a bit of a relaxed approach which hasn’t quite helped me meet that goal. Instead of being relaxed about it, I’m going to put it on my Marketing Monday checklist… I can still be genuine in higher volume. Thanks for reading, and for the extra dose of accountability.

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