Mindless eating and email newsletters

Interesting article in The New York Times on 5/2 about a book called Mindless Eating, about the psychology of eating. The main point is that the more often we see the Doritos in the cupboard, the more likely we are to eat them. Likewise with your marketing: the more often your clients see your name (and email newsletter) in their email inbox, the more likely they are to reply to you about a project.

What do you think?

Here’s the link. (Free registration required.)

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One thought on “Mindless eating and email newsletters

  1. Definitely agreed. This is why I don’t tend to buy Doritos.
    In terms of marketing, too, I agree on that – although I do wish I’d get my arse in gear on getting my newsletters ready! I’m going to start experimenting with a new format soon… I want to make these things shorter, darnit!

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